How Masters’ Union Students Explored Innovation and Culture at TreasurUp’s Utrecht Office

We recently welcomed a group of passionate, forward-thinking students from India’s renowned Masters’ Union for an immersive experience at TreasurUp, where innovation in business banking is in our DNA. 

Group photo of TreasurUp team and Masters’ Union students in Utrecht after an innovation-focused session
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Introducing Masters’ Union

Masters’ Union stands out as an institution blending industry expertise with academic rigor. Their approach centers on learning by doing, from building real businesses to pitching to global investors. By nurturing entrepreneurial mindsets, they prepare tomorrow’s business leaders to challenge the status quo. 

Masters’ Union students attending a presentation at TreasurUp Utrecht office about business banking innovation.
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The Innovation Session 

Our collaborative session unfolded in four parts: 

1) TreasurUp’s Journey  

From a fintech scale-up’s origins to its robust role in business banking, students got an inside look at how we support banks in serving their business clients better. 

TreasurUp team member presenting to Masters’ Union students during their innovation visit at the Utrecht office.
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2) Product Innovation & Prototyping 

We showcased TreasurUp’s approach to fast prototyping, iterative development and we discussed how continuous improvement and user feedback shape our solutions. 

TreasurUp presentation on AI-driven banking innovation for Masters’ Union students at Utrecht office.
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3) Culture & People  

We engaged students on the essential “people” side of innovation. Highlights included TreasurUp’s focus on psychological safety, ownership, and ongoing learning – key ingredients to sustained creativity. 

TreasurUp team member presenting “People & Culture” during Masters’ Union student visit.
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4) Interactive Q&A  

Students and the TreasurUp team exchanged perspectives, tackling questions on culture, leadership, and making innovation real. 

Masters’ Union students engaging in a Q&A session with the TreasurUp team, raising hands to participate in a business banking innovation discussion.
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How TreasurUp Innovates for Banks 

We emphasized that at TreasurUp, innovation isn’t confined to technology. It thrives in our open culture: 

  • We seek a growth mindset in hiring, prioritizing adaptability and curiosity. 
  • Feedback is woven into daily routines, ensuring learning isn’t an afterthought, but the job itself. 
  • Values like “respect,” “renew and improve,” and “always open” drive our approach to banking partnerships and product development. 

A Partnership of Learning and Inspiration 

The visit closed with newfound connections: students inspired by real-world fintech innovation, and our team energized by the next generation’s questions and drive. We believe such cross-border exchanges accelerate learning for everyone involved.

Stay tuned next week for a short video compilation on our LinkedIn page capturing highlights from this inspiring afternoon! Follow us on LinkedIn.


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