Maximizing Bank Engagement with TreasurUp’s Ongoing Innovation: Insights from Co-Founder & COO Arjan de Bruijn

Posts
January 20, 2025

At TreasurUp, we know that delivering software is only the beginning. In a recent interview, our Co-Founder & COO Arjan de Bruijn shared insights on how we collaborate with commercial banks to continuously enhance our software and maximize bank engagement.

Ongoing Support Beyond Implementation

After a bank goes live with TreasurUp’s solutions, we don’t simply hand over the software. Our team actively supports each commercial bank to ensure full adoption. This involves continuous training sessions for sales teams and a structured feedback loop that captures the evolving needs of end users and bank employees alike.

“Delivering the software is just the start,” says Arjan. “We do everything we can to make sure banks achieve their goals.”

Change Board Sessions for Continuous Improvement

Every two months, TreasurUp hosts a Change Board Session with each client bank. This meeting brings together key stakeholders – from product specialists to relationship managers – to discuss user feedback, share updates, and highlight new product features. The information collected guides our product development roadmap, ensuring that the treasury solutions we deliver align closely with banking needs.

Regular Upgrades and Tailored Implementation

We consistently roll out quarterly application upgrades, each containing the most important enhancements requested by commercial banks. A typical implementation spans three to four months, involving:

  1. Technical Integration (6–10 weeks): TreasurUp works closely with the bank’s IT team to set up secure connections and data flows.
  2. Customization of Look & Feel: Midway through the integration, we tailor the user interface to match the bank’s branding, ensuring a seamless client experience.
  3. Joint Testing & Onboarding: Finally, both teams conduct extensive testing before introducing the first clients to the live platform.

This collaborative approach helps commercial banks quickly and effectively onboard their corporate clients to a unified treasury experience, complete with features like FX risk management and global cash management.

Customer-Centric Innovation

TreasurUp is focusing on continuous innovation. By gathering feedback from end users, bank employees, and other stakeholders, we ensure our treasury solution remains ahead of the curve, driving adoption and empowering banks to deliver superior financial services to their business customers.

“It’s not about delivering a product once,” Arjan adds, “but continuously improving it in line with user expectations.”

Meet Arjan de Bruijn, TreasurUp’s Co-Founder & COO

“I am responsible for successfully implementing TreasurUp solutions within banks and keeping our bank clients happy!” says Arjan. “My goal is to positively surprise new clients with a fast implementation process and avoid any negative surprises once they go live with their corporate customers. It’s great to actively work together with banks to realize their commercial and utilization goals!”

Before co-founding TreasurUp, Arjan spent more than 14 years at Rabobank, serving in key roles that included Innovation Manager and Manager of the FX/MM. Drawing on this extensive banking background, he now helps commercial banks optimize and automate their treasury operations through TreasurUp’s cutting-edge fintech solutions.

Arjan de Bruijn, COO of TreasurUp, standing beside the TreasurUp logo, discussing continuous innovation in treasury solutions for commercial banks