White-Label Banking Front-Ends: How TreasurUp Helps Banks Innovate

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March 6, 2025

Are you ready to own your market while still keeping costs low and innovation high? In today’s ultra-competitive commercial banking landscape, forward-thinking institutions are turning to white-label front-end solutions.

At TreasurUp, we believe your bank’s identity should shine through every platform and channel without reinventing the wheel each time.

Join us as we explore the white-label approach, gleaned from our Relationship Manager Remco Voormolen’s firsthand experiences guiding banks worldwide.

The White-Label Advantage

White-label for banks is important because of the recognizability for their business clients. When your portal, mobile app, or API interface truly looks and feels like your bank, you establish stronger brand loyalty. TreasurUp’s approach is simple but transformative:

  • 80% of our modules are ready to go out-of-the-box proven and refined through thousands of corporate end-users.
  • 20% is your tailor branding, user configurations, and compliance to match your unique identity.

1) Lower Total Cost of Ownership (TCO)

With a white-label approach, we make sure that the total cost of ownership is really decreased for the bank. Our solutions help you avoid massive IT overhauls: you quickly integrate advanced modules for FX Risk Management, Cash & Liquidity, or beyond. Your bank cuts down on development, maintenance, and legacy-system headaches all while launching fresh digital experiences in record time.

2) Scalability & Growth

Ready to expand into new regions or add a cutting-edge liquidity dashboard? White-label front-ends let you scale quickly across desktop, mobile, and APIs without overburdening your internal teams. This also fuels the next level of cross-selling, pushing new treasury modules or advanced payment features to your existing base.

3) Ecosystem & Innovation

When you partner with TreasurUp, you also tap into a network of best-in-class fintech players. From advanced cross-border payments to trade credit insurance integrations, we bring a co-creative, synergy-driven approach that keeps you agile and competitive.

4) Efficiency & Bank Identity

We know how vital it is to keep your distinctive branding. With a white-label strategy, you simultaneously save time and preserve the essence of your bank your clients still see you, not someone else’s interface. That’s the magic of blending behind-the-scenes expertise with your forward-facing brand.

How TreasurUp Helps Your Bank Thrive

  1. Turbocharge Revenue: Use custom front-ends to offer new fee-based products like FX hedging or liquidity insights.
  2. Enhance Client Retention: A user-friendly, well-branded portal wins the hearts of corporate clients and cements loyalty.
  3. Future-Proof Technology: We continually upgrade and adapt to new standards (PSD2, Open Banking, AI-driven analytics), so you’re never stuck with legacy tech.
  4. Global Experience, Local Fit: We’ve partnered with banks across Europe, North America, the Middle East, and APAC meaning you get worldwide expertise tailored to your specific regulatory needs.

Curious to learn exactly how TreasurUp’s white-label solutions can fit your bank’s specific objectives? Request a Demo and let us walk you through our approach, or contact our team to chat about next steps.